CONVERSE - ON THE ROOFS
2016
Lead UX Designer: Mobile Website and Desktop Splash Page
The Ask
For the launch of Chuck Taylor II, Converse approached MediaMonks to create an interactive, first person,
video experience of two climbers making their way to the top of a skyscraper in Russia.
The Process
With the execution of this project being unconventional, there were a lot of uncertainties
before the filming took place. We ideated on interactive moments along the way up the building, and due to
the uncertainties of the location, we had to prepare for multiple scenarios for each
interactive component. I did research on all possible ways to collect the data
that we needed during the climb before starting to map out the experience.
The experience is packed with intense footage, interactive moments, scenic 360 video,
and palpable vertigo. By scrolling, a user would control the video pace and climb.
The experience was a mobile-first website and the production was shot using vertical
video to allow for specific interactions that further immersed users in the climb.
The art direction was sprung out of the UX flows and the final designs were created in
Amsterdam, lead by me and the Creative Director in Los Angeles.
Video
Awards
FWA - Mobile of the day
FWA - Site of the day
AWWWARDS - Site of the day