GOOGLE + DUNKIN' DONUTS
TIME TO COFFEE

2015

Lead UX/UI Designer: Mobile Web Application, Banners and Desktop Splash Page

The Ask

Ahead of advertising week in New York, Dunkin' Donuts teamed up with Google
to create a campaign that captured the micro moment of someone looking for a coffee
in New York. The idea was to serve an ad when users were searching for coffee shops
in the City, that would provide an exact time from your location, to a cup of coffee
in your hand. The campaign gave Dunkin' Donuts the opportunity to tailor their
message to be insightful, useful and relevant in the moment of consumer intent.
During advertising week the campaign was used as an example and case study,
by Margo Georgiadis, former President of Google Americas.

The Process

We researched ways to calculate line length data to provide users with the exact time
it would take for them to have a cup of coffee in their hands. Because of the number of
Dunkin' Donuts shops participating in the campaign and the current onsite workflow, there was no
way to digitally monitor the lines and provide an accurate estimate to the user. We ended up
hiring 20 Production Assistants that would sit at the locations and keep track of the line length
and time over the week long campaign. It was an iterative Design process with user testing
by the teams at Google, Airbnb and STOPP. During the course of 4 weeks I created the
entire user experience, user interface and all banners for this site. The project
was delivered by STOPP/USA in collaboration with
Google, airbnb and Johannes Leonardo.