UNICEF UNFAIRY TALES

2016

Lead UX/UI Designer: Fully Responsive, Interactive Storybook Website

The Ask

180LA produced 3 videos for UNICEF, 'Unfairy Tales' and approached
MediaMonks to bring them to life in an interactive format.

The Process

We broke down the storyline into key moments of importance, and ideated on ways to
turn those moments into an interactive format. We aimed to make users an integral part of this
interactive storybook by immersing them in the narrative with elements such
as voiceovers from the children the stories are about as well as using
native digital behavior to guide them throughout. 

With more than 500 million people across 176 countries, the existential
impact of this campaign reveals itself in its viewership.

Website

http://origin-www.unicef.org/emergencies/childrenonthemove/unfairytales/en/mustafa

Awards

Grand Prix for Good at Cannes 2016.
FWA - Site Of The Day
AWWWARDS - Honorable Mention
AdWeek: Ad of the day
The Webby Awards - Best Cause Related Campaign
Ad Age: Nominated for best humanitarian ad campaign of the year 2016